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How Big Enterprise Brands like TechCrunch, Spotify, Airbnb, and BBC Leverage AI on their WordPress Sites?

Issue #5: Over 30 Practical AI Ideas You can Try in Your WordPress Website!

Welcome to WORDPRESS for ENTERPRISE$, where we go behind the scenes of BILLION-DOLLAR websites.

In this issue, you'll learn:

  • How big media and enterprise brands like TechCrunch, Spotify, National Geographic, Airbnb, BBC, CNN, and BuzzFeed use AI in their publishing workflows.

  • 30+ AI strategies organized in categories: SEO, security, content creation, editorial workflow, accessibility, e-commerce, and support.

  • Get the right tools or WP plugins to implement these AI ideas into your WordPress website.

A few months back, I went to WordCamp US in Portland, Oregon. They dedicated a whole day to showing how big brands use WordPress—imagine TED Talks on billion-dollar WordPress websites!

I joined a few live sessions and later binged all the talks showcasing how enterprise brands like Disney, Vox Media, and the New York Post are using WordPress in their business. I ended up with pages of notes and spent a solid 20 hours learning every insight.

I specifically paid close attention to how these big brands are using AI in WordPress, which I knew would be interesting to y’all. Plus, since we’re helping our clients implement AI in their WordPress, I wanted to gather ideas that could be useful for us, too.

In this issue, I’ll share how big media and enterprise brands like TechCrunch, Spotify, National Geographic, MIT, BBC, CNN, and BuzzFeed use AI in their publishing workflows.

To keep it simple, I’ve organized these AI Ideas into categories: SEO, Security, Content Creation, Accessibility, E-Commerce, Editorial Workflow, and Support. Each idea includes a suggested plugin or tool ⚙️ available in WordPress, so you can test these ideas out quickly. And if a plugin doesn’t quite do what you need, you know where to find us—Multidots is here to help!

Last but not least (and I know you’re excited to get your hands on the list already!), if you need any help implementing these AI strategies in your WordPress site, just hit reply or reach out. Happy to help make AI work for you in WordPress!

30 Practical AI ideas you should try WordPress

SEO

1: Content Optimization

AI tools can analyze your existing content and suggest improvements in keywords, meta descriptions, headers, and internal linking to boost SEO performance.
⚙️ Yoast SEO Premium, WordPress VIP’s Content Helper, Rank Math SEO
🌐 Used by The New Yorker

2: Content Gap Analysis

AI can identify SEO content gaps by analyzing your competitor websites and suggesting content ideas to target missed opportunities.
⚙️ Surfer SEO AI
🌐 Used by Authority Hacker

3: AI-Powered Schema Markup

Automatically generates structured data to help search engines understand and rank your content better.
⚙️ Schema Pro, Yoast SEO Premium
🌐 Used by TechCrunch

4: Search Intent Prediction

AI predicts user intent behind specific searches, suggesting strategies to help your content rank better for long-tail keywords.
⚙️ Rank Math SEO
🌐 Used by Mashable

5: AI-Based Content Auditing

Automates audits of on-page SEO elements like keyword density, readability, and backlink health, keeping your content optimized.
⚙️ MarketMuse
🌐 Used by Forbes

CONTENT CREATION

6: AI Content Suggestions

AI tools suggest headlines, paragraphs, or even entire articles based on your input, helping you speed up content production.
⚙️ ContentBot, AI Engine, AI Muse, AI Power
🌐 Used by Business Insider

7: AI-Powered Writing Assistants

AI-powered writing assistants help you polish your content with grammar corrections, style suggestions, and tone adjustments.
⚙️ Jetpack AI
🌐 Used by The Wall Street Journal

8: Automated Content Summarization

AI creates concise summaries or TL;DR versions of long-form content, perfect for readers who prefer skimmable content.
⚙️ Text Summarizer, Writesonic, Frase
🌐 Used by Top Tech News

9: Content Personalization

Personalize your content recommendations based on individual users' behavior and past interactions.
⚙️ OptinMonster, OptiMonk
🌐 Used by The New York Times

10: Automatic Translation

Reach a global audience with multilingual content—AI automatically translates articles to expand your site’s reach.
⚙️ Weglot AI Translation, TranslatePress AI
🌐 Used by Spotify

EDITORIAL WORKFLOW

11: AI-Enhanced Editorial Calendars

AI analyzes performance data to suggest the best publishing schedules, topics, and formats to engage your audience.
⚙️ CoSchedule
🌐 Used by BuzzFeed

12: Automated Content Reviews

Have AI review your drafts for SEO, readability, and consistency, making it easier to maintain quality content.
⚙️ SEMrush SEO Writing Assistant
🌐 Used by Vox Media

SECURITY

13: AI-Driven Threat Detection

AI monitors suspicious login attempts and malware to proactively block threats before they harm your site.
⚙️ Wordfence Security
🌐 Used by Bloomberg

14: Behavioral Anomaly Detection

Machine learning detects unusual user or bot behavior, helping you prevent brute-force attacks or unauthorized access.
⚙️ Solid Security Pro
🌐 Used by Rolling Stone

15: AI-Powered Content Moderation

Automatically scan and filter spam comments and phishing links, keeping your site secure and clutter-free.
⚙️ Akismet Anti-Spam
🌐 Used by BBC America

16: Continuous Vulnerability Scanning

AI can continuously scan your themes, plugins, and core files for known vulnerabilities and apply patches automatically, keeping your site secure and up-to-date.
⚙️ Jetpack Security
🌐 Used by Time Magazine

ACCESSIBILITY

17: Automated Alt-Text Generation

AI generates descriptive alt-text for images, making your content accessible to visually impaired users.
⚙️ ALTTEXT.AI
🌐 Used by BuzzFeed

18: AI-Powered Transcriptions

Transcribe your videos and podcasts automatically to improve accessibility for all users.
⚙️ Rev AI
🌐 Used by NPR

19: Speech-to-Text and Text-to-Speech

Provide voice commands or audio versions of your content for users with disabilities.
⚙️ ResponsiveVoice Text To Speech
🌐 Used by Harvard Business Review

20: AI-Enhanced Accessibility Audits

Scan and evaluate your website’s accessibility, with AI making recommendations to enhance usability.
⚙️ UserWay
🌐 Used by CNN

E-COMMERCE

21: AI-Powered Product Recommendations

AI suggests personalized product recommendations based on user behavior, boosting your sales.
⚙️ WooCommerce Product Recommendations
🌐 Used by Allure

22: AI-Driven Upselling & Cross-Selling

Automatically suggest complementary products based on browsing history to increase your revenue.
⚙️ Beeketing for WooCommerce
🌐 Used by GQ

23: Dynamic Pricing Algorithms

Stay competitive with AI-driven pricing adjustments based on market trends and competitor activity.
⚙️ WooCommerce Dynamic Pricing & Discounts
🌐 Used by Vogue

24: Automated Product Descriptions

Generate SEO-friendly product descriptions in bulk, saving you time while enhancing content quality.
⚙️ WriteText.Ai
🌐 Used by Wired

25: Inventory Forecasting

AI predicts inventory needs, helping you avoid stockouts or overstocking based on sales trends.
⚙️ I couldn’t find a tool, but if you know one, share it with me.

SUPPORT

26: AI-Powered Chatbots

Use AI chatbots to handle FAQs, guide customers, and provide 24/7 support for a seamless experience.
⚙️ Tidio Live Chat
🌐 Used by Forbes

27: Sentiment Analysis

AI evaluates customer feedback to spot common issues so you can take proactive support actions.
⚙️ Zendesk
🌐 Used by BBC

28: Automated Knowledge Base

Build or update a self-service knowledge base automatically based on frequent user questions.
⚙️ Heroic KB
🌐 Used by MIT Technology Review, Airbnb

29: Proactive Support

AI predicts potential customer issues based on past data, offering solutions before they escalate.
⚙️ Intercom
🌐 Used by National Geographic

30: AI Forms and Calculators

Using AI form generation tools like Formidable Forms, you can easily create engaging forms and calculators that help with lead generation and capture customer support insights.
⚙️ Formidable Forms
🌐 Used by PBS

IN CASE YOU MISSED IT:

By the way, in my last issue, I shared “45 WordPress Performance Optimization Strategy to Bring Page Load Time <2 Seconds (Even for Media-Rich and Ad-Heavy Sites)”.

In that issue, you will get:

  • 15 Key Optimization Areas: Optimize performance with ad optimization, database tweaks, media optimization, and more.

  • 45+ Actionable Strategies: Each strategy comes with links to plugins, tools, and resources for easy implementation.

  • Impact Scores for Prioritization: Each tip is rated from 1 to 10 to help you prioritize high-impact optimizations.

Click here to download this enterprise performance guide.

👋 Until next time, Anil | CEO and co-founder → Multidots, Multicollab & Dotstore.

FYI…I also write about personal growth and agency growth.

P.S. On a personal note, I became a Papa (Dad) a few weeks ago! It’s been a deeply spiritual experience—witnessing the birth of a child and holding a tiny human in my arms who’s a part of me. I can’t quite put the feeling into words.

Anyhow… If you’d like to read more few pieces of parenting wisdom I’ve gathered along the way, subscribe to my Learn + Grow and read next Saturday’s issue.

WORDPRESS for ENTERPRISE$ is brought to you by Multidots, an enterprise WordPress web agency that’s been empowering big enterprises to scale and succeed with WordPress.